We create botanical, sensory-rich rituals that soften the body, steady the breath, and reconnect you with your inner world. Each product is crafted to help you slow down, listen inward, and live with grounded, self-led clarity.
Beyond skincare, our products are intentionally designed as soul-care tools. Each one is designed as a ritual of return, helping you reclaim your sovereignty and reconnect with your nervous system, your body, and your inner artistry. We offer remembrance rather than routines.
From scent and texture to color and ritual, each offering invites you to soften, slow down, and return to your body. Rooted in nature’s rhythms and inspired by her cycles, our collections change with the seasons.
We believe ritual can ripple outward. A portion of all profits supports women’s shelters and domestic violence prevention, making personal care a powerful act of collective restoration.
I have moved many times in my life and through every season, The bath has always been the place where I could breathe, soften, and feel whole again.
In 2020, everything shifted after I shattered my arm in an accident involving my sweet dog, Rogue. Recovery left me restless, disconnected from my own skin, and searching for comfort I could not find.
Water held me. Immersed in the bath, I could finally regulate my breath and feel present again.
What had always been an act of comfort became a ritual of healing.
But the products I reached for did not meet me there and I craved something that would make the experience more sensorial, and gentle on my sensitive eczema-prone skin. Something nourishing for both skin and spirit. So I began formulating my own...
With the help of my partner, a food scientist, we explored food grade and botanical alternatives to synthetic fillers. His precision met my intuition and something new emerged: Willow and Raven. A ritual body care line created to help you slow down, soften, and reconnect with yourself.
My promise is simple. Every product I create is crafted with reverence to help you nurture your relationship with yourself through Self-care.
With love,
Sara Hagan
Founder, Willow & Raven
Each Willow & Raven formula is crafted in small batches with precision, intention, and care. As a Master Esthetician and graduate of Formula Botanica’s Diploma in Organic Skincare Chemistry, I blend artistry and science to create products guided by the skin’s natural intelligence and nature’s cyclical rhythm.
Our products are cruelty-free and created without harsh sulfates, parabens, or unnecessary fillers. We use high-purity, plant-based ingredients chosen for their integrity, performance, and harmony with the body. Every texture, scent, and ritual experience is intentionally designed to honor both skin and environment, proving that sustainability and sensuality can coexist beautifully.
Our collections are trusted by spa practitioners and carried by boutiques, yoga studios, and wellness retailers across the United States who value authenticity, ritual, and results that go beyond the surface.
Thoughtfully crafted for skin, soul, and soil.
