A philosophy to come home to

At Willow & Raven, we believe skincare is not a performance but a practice.
A way of remembering yourself as home.

So we create botanical, sensory-rich rituals that soften the body, steady the breath, and reconnect you with your inner world. Each product is crafted to help you slow down, listen inward, and live with grounded, self-led clarity.

Our Ritual Difference

Self-Care for the Self-Led

Our products are more than skincare, they are soul-care tools. Each one is designed as a ritual of return, helping you reclaim your sovereignty and reconnect with your nervous system, your body, and your inner artistry. We offer remembrance rather than routines.

Seasonal, Sensory Storytelling

From scent and texture to color and ritual, each offering invites you to soften, slow down, and return to your body. Rooted in nature’s rhythms and inspired by her cycles, our collections are ceremonial invitations to realign with the world around and within you.

Beauty That Gives Back

We believe ritual can ripple outward. A portion of all profits supports women’s shelters and domestic violence prevention, making personal care a powerful act of collective restoration.

Through all the changes in my life, one constant remained: The Bath.

I have moved many times in my life and through every season one constant remained. The bath.

It was always the place where I could breathe, soften, and feel whole again.

In 2020 everything shifted after I shattered my arm in an accident, recovery left me restless, disconnected from my own skin, and searching for comfort I could not find.

Water held me. Immersed in the bath, I could finally regulate my breath and feel present again.

What had always been an act of comfort became a ritual of healing.

But the products I reached for did not meet me there and I craved something that would make the experience more sensorial, and gentle on my sensitive eczema-prone skin. Something nourishing for both skin and spirit. So I began formulating my own.

With the help of my partner, a food scientist, we explored food grade and botanical alternatives to synthetic fillers. His precision met my intuition and something new emerged: Willow and Raven. A ritual body care line created to help you slow down, soften, and reconnect with yourself.

My promise is simple. Every product I create is crafted with reverence to help you remember that self care is not an escape. It is a return.

With warmth,

Sara Hagan Founder,
Willow and Raven

Our Craft in Practice

Each Willow & Raven formula is crafted in small batches with precision, intention, and care. As a Master Esthetician and graduate of Formula Botanica’s Diploma in Organic Skincare Chemistry, I blend artistry and science to create products guided by the skin’s natural intelligence and nature’s cyclical rhythm.

Our products are cruelty-free and created without harsh sulfates, parabens, or unnecessary fillers. We use high-purity, plant-based ingredients chosen for their integrity, performance, and harmony with the body. Every texture, scent, and ritual experience is intentionally designed to honor both skin and environment, proving that sustainability and sensuality can coexist beautifully.

Our collections are trusted by spa practitioners and carried by boutiques, yoga studios, and wellness retailers across the United States who value authenticity, ritual, and results that go beyond the surface.

Our Formula Philosophy

Thoughtfully crafted for skin, soul, and soil.

  • Plant-Based

    Crafted with active botanicals

  • Cruelty-Free

    Created with compassion

  • Eco-Conscious

    Designed in harmony with nature

  • Paraben-Free

    Gentle for you and for Earth